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Product Conference 2024 - Workshops

November 14th 2024

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Join the movement that's shaping the future of product management. Don’t miss this golden opportunity to learn, connect, and grow.

Morning Workshops (9 am to 1 pm)

How to Prioritize Opportunities and Apply MVP Thinking

Provider: Lean Product Playbook

In this interactive workshop, product expert Dan Olsen will share advice from his book The Lean Product Playbook on how to think about and prioritize product opportunities. We’ll start by discussing the problem space versus the solution space. Dan will discuss how to understand customer benefits and share a framework for how to prioritize them. Dan will also share advice on how to apply an MVP mindset. Dan will also teach you a simple but powerful framework for prioritizing different feature ideas. Dan will illustrate the concepts with real-world case studies and interactive exercises. This morning workshop will provide a valuable foundation for Dan’s afternoon workshop. You can attend just one of Dan’s workshops, but if you attend both workshops there will be synergies between them.

Instructor: Dan Olsen

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Metrics for PMs and team

Provider: GSD Alliance

As a product manager, good data and metrics are essential to improving prioritisation and decision making. Discover how to effectively use metrics to monitor product health, guide product strategy and direction, and share your product’s value offerings with your stakeholders in their own language. We’ll share useful frameworks and do exercises so you can understand how to apply metrics in your own day to day work, earn executive approval, improve your decision making , and make prioritisation easy.

Instructor: Tasneem Gould

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360° Influence for Product Managers

Provider: Stu Van Rij

As Product Managers, our technical skills may be invisible, but our influence is not. The quality of our conversations drives the quality of our results. How can we bring more confidence to the conversations that test us? How can we reach those who are stubborn, sceptical, or stuck? Join our workshop to explore these questions and more. Led by Stu van Rij (Website, LinkedIn), an expert in influence and negotiation, this workshop is tailored for Product Managers and will equip you with perspectives and behaviours to help you excel in the conversations that matter.

Instructor: Stu Van Rij

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Afternoon Workshops (1.30 pm to 5.30 pm)

How to Define a Winning Product Strategy and Positioning

Provider: Lean Product Playbook

For many product teams, Product Strategy can be a mysterious black box. Few companies have a clear, cohesive strategy for how their product will win in the market. In this interactive workshop, product expert Dan Olsen will share frameworks from his book The Lean Product Playbook to teach you a simple but powerful approach to defining your product strategy. You will learn how to focus your strategy on customer needs instead of features. You will also learn about the Kano Model and how to apply it to your Product Strategy. And you will learn how to create a Product Strategy Matrix for your product. You will also learn best practices in positioning and messaging your product. Dan will illustrate the concepts with real-world case studies and interactive exercises. This afternoon workshop will build on the concepts from Dan’s morning workshop. You can attend just one of Dan’s workshops, but if you attend both workshops there will be synergies between them.

Instructor: Dan Olsen

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Mastering Product Prioritisation: A Practical Approach to Decision-Making

Provider: Colab

With endless competing priorities and fast-moving markets, the decisions you make as a product manager can make or break the success of your product. This workshop dives into real world stories and practical exercises to help you leverage data and customer insights to make better decisions, balance customer needs with measurable business impact, and effectively navigate both short term wins and long term strategies.

Instructor: Corinna Stukan

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Forget delivery frameworks: Your brain & beliefs are the backbone of real product

Provider: Defiant

Join me and experience how your brain and your beliefs are the most impactful – and most ignored – tool in your PM toolbox. Forget all the BS about bloated product practices, elaborate delivery frameworks, and lofty software tools (looking at you, Jira). In this workshop you will get to experience how your brain and your beliefs are impacting your product delivery and team success. And you’ll get to try out, adapt, and start to use your beliefs to accelerate your product delivery. Get ready to discover the one key asset any product manager needs for delivery!

Instructor: Bartwin van der Pols

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